If you’ve been doing some research on how Search Engine Optimization (SEO) can help improve your website’s performance, you’ve no doubt come across the word SERP. What is SERP and what does it stand for? It stands for Search Engine Results Page, which is the link to the Web page that populates when you type a keyword into a search engine and it returns a list of results.

The goal of any SEO campaign is to increase your rankings on a given SERP for a desired keyword phrase. So, in honor of the acronym that is so important to SEO, the following is a list of dos and don’ts that will help you get the rankings you want in the SERPs.

Select keywords you can rank for.

If your industry is web design, it wouldnt be a good idea to go for “Web design” or “Website Design”, as these keywords are very difficult to rank for and will take a time consuming campaign for your company to rank with these keywords. You need to choose keywords that your website can rank for and that will be bring targeted visitors to your website.

Earn quality links. One of the best ways to increase your ranking in the SERPs is to build a portfolio of high-quality links that point back to your site. Create great content that others will naturally want to link to and reach out to related websites that may be interested in linking to your site.

Research your competitors’ keywords. Are your competitors ranking in the SERPs for keywords that you want to rank for? Are they targeting keywords that you haven’t considered for your business? Research these keywords and think about how you might be able to apply them to your SEO campaign.

Prepare quality content. Content is king. Good content leads to natural links and search engines generally like to see at least 250 words on a page. Enusre that you have a variety of other content too, videos are a also a great technique to use for SEO. But content isn’t just for the search engines – it’s for your customers, too! Be sure to include content that will add value to your site from a customer perspective. The content is also very important, as this would help to ensure that your website has a high conversion rate.

For more information on how well your keywords are ranking in terms of Google, Bing and other major search engines, feel free to contact Evolvenet Web Design for a free SEO report.

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