What are sitelinks?
Sitelinks are additional links shown beneath a main search result, often for a brand or navigational query. They help searchers jump to important areas such as services, contact information or account pages. Search engines generally select them algorithmically.
Make important sections easy to understand
- Use concise, unique page titles and descriptive headings.
- Build a logical hierarchy with a consistent primary navigation.
- Link to important pages using meaningful anchor text.
- Avoid duplicate URLs and use canonical tags appropriately.
- Submit an accurate XML sitemap and fix broken links.
Control what should not appear
If a page should not be indexed, use an appropriate noindex directive and remove unnecessary internal links. Do not use robots.txt as the only method for removing an already indexed URL because blocked crawlers may be unable to see the noindex instruction.
Use Bing Webmaster Tools
Verify the site, submit the sitemap and monitor crawl issues, index coverage and search performance. Features change over time, so rely on current platform guidance instead of legacy instructions about temporary deep-link blocking.
The best long-term approach is simple: make the site structure reflect what customers actually need and ensure every prominent destination deserves to appear.