SEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top 8 SEO Tips to help you get the best search results for your website.

Website ranking is determined by many factors, the relevance of the keyword or search terms to what the searcher is seeking, the popularity of the search term amongst the people who actually search, as well as technical elements such use of keywords/phrases in page titles, use of all keywrods and phrases within the body text etc. By understanding search terms and developing appropriate SEO strategies, your website can gradually improve its search engine rankings.

The following Top 8 SEO tips are simple techniques that you can use to start improving the search engine ranking of your website.

For more information about where to get SEO from , have a look at Evolvenet Web Design, https://www.evolvenet.co.uk/seo-search-engine-optimisation-birmingham-london-uk-68-s.html

1. Encourage respected, industry-related websites to link to your web pages

This is the most important factor in optimising your site. Inbound links from other websites and blogs help the search engines find you and understand what your web pages are about. A website is like a destination in a sprawling city, and links are the roads leading to it. The search engines also treat these links pointing to your web pages as ‘votes’, and the more ‘votes’ you have from good quality and relevant websites, the better.

2. Satisfy the search engines’ appetite for informative text

Customers are looking for information to help them choose a product or service. The search engines help them by finding web pages that provide useful and helpful information about that product or service. Search engines can’t ‘read’ images and animations, so they need informative text. Give the search engines plenty of reading material. This is their food.

The other benefit of providing lots of helpful information on your site is that website owners are more likely to link to your pages and the search engines will reward you for these inbound links.

3. Make sure each web page has a unique title and unique content

Each of your web pages should have unique content and the keywords and title you choose for each page should reflect this. Think of each page as having a different emphasis. It’s important to have a different title for every web page. Need help with page titles and how to edit them?

Search engines rank web pages, not websites, so each page can only be optimised for a handful of keywords and you can’t optimise every page for the same set of keywords. If you try to fill a single page with all of the keywords related to your business, no single keyword will stand out to the search engines and they will not consider the page to be a good match for any specific search query.

4. Use your keywords in your web pages

Incorporate your keywords — in context and in moderation — into the text, headings, links, image titles and descriptions, description meta tags and keyword meta tags of your web pages.

5. Update the text content of your website

The search engines are trying to deliver the best, most up-to-date information to people searching the Web, so they favour sites that are updated often with good quality text content.

6. Study your site’s statistics

Use your website statistics to learn which sites are driving traffic to yours and which pages within your website are the most popular.

Have you paid to have your site listed in a particular directory? Check your website statistics to confirm if that directory is driving traffic to your site.

7. Add interactive features to your website

Give your customers the opportunity to contribute comments, ask questions, submit product reviews, vote in a poll, or forward links and images to friends. These features encourage visitors to return and tell others about your site. Increasing traffic to your site can in turn attract the attention of the search engines. Interactive features such as forums and blogs have the added bonus of encouraging visitors to generate more text content for your website — the very thing search engines are looking for.

8. Look at your competitors’ site content

Which web page appears first in the search result for your chosen keywords? Watch the search results over several weeks to see which pages perform well consistently. How are your competitors using those keywords on their web pages? How is their text information structured? How much information do they offer? Do you offer a product or service that your competitors don’t, or do you service an area they don’t cover? Make sure the distinction is clear to your customers and the search engines.

Responsive or adaptive websites are beginning to be in demand nowadays. But not all webmasters are building responsive websites. There are various reasons behind this decision.

Because not everything is compatible for everyone, you cannot expect every website owner to adapt to the things that are new or in demand. Website owners decide whether they would make their websites responsive or not; depending on the needs of their audiences and other various reasons.

Reasons Not to Build Responsive Websites

Here are top 10 reasons why some webmasters are not building or transforming their websites into responsive ones. These reasoning are well accepted by many. But this list will also encourage you and those who are afraid to try creating a responsive website so that you can keep up with the tight and dynamic competition in business.

• I’ve Got No Time for that.

Most people are busy doing things for their business that they think they don’t have enough time to learn something new – say, learning how to build a responsive website. But do not let your busy schedule interrupt your learning, especially if it is for your business.

You have to make time to learn new things for your business or you are in the wrong field. To stay alive in business, you have to adapt to changes and learn the things that you need to embrace for the sake of your business or company.

• My Content wasn’t Really Designed to be this Flexible.

Many webmasters think that their content isn’t suited to the level of flexibility that a responsive website has. But most web content can be styled with CSS; thus, they can style their content however they want. This enables webmasters to have maximum flexibility on their web content and the design of their websites.

Do not let the kind of content of your website determine the possibilities of your website. You just have to make sure that your website is being useful to your audience, which is most important.

• I’m Not Comfortable Giving Up Control for the Design.

Often, people think that the web is fixed-width. They cram all of their content into containers and frames because they think that they should make their content and whole website inside a fixed-width for the comfort of their audience.

The Internet doesn’t have fixed-widths or boundaries. You can create great content arrangement on your responsive website if you know how to arrange your content.

• The Methods are Not for my Mature Tastes.

Many website owners are afraid to try building a responsive website because they think that the techniques that are used in building responsive websites are too undeveloped. But that is not quite true; responsive website design is over a year old now. The techniques have already been tested and proven.

Grab your chance already before you hit your head on the wall because the techniques are already too old for you to try.

• There are Issues with Browser Support.

Many people think that responsive websites need special plugins or browsers for them to work. But that is not true. Every browser that Internet users use supports adaptive websites. You do not have to worry about building a responsive website and having problems because your visitors cannot view your content or your entire website.

You only have to make sure that everything is working fine – the CSS is working fine and your files are being sent to the right browsers – so that your visitors can view your websites on any browser that they prefer.

• Mobile Devices can View the Site with No Problems at All.

Yes, mobile devices can view unresponsive websites just fine. But it takes too much zooming and scrolling just to read the entire content of an unresponsive website on a small mobile device. This is a big turn-off to visitors because they have to exert too much effort just to view the entire website.

If you want to make your website be frequented by mobile visitors more often, you should try upgrading your website into a responsive one.

• It’s Too Expensive.

Many webmasters think that building a responsive website is very expensive and not worth the upgrade. But that is not really the case. If you are going to ask website owners who have built responsive websites, you would find out that the cost of building a responsive website is not really that expensive. And though it is a bit pricey, the benefits of an adaptive website are well worth the expense.

Try to compute how much money you should be investing into your responsive website and you will be happy when you compare it with the beauty, flexibility and convenience of your new site.

• My Sites Don’t Get Much Mobile Traffic.

If you are going to analyze your traffic, you would see that most of your visitors are using various types of browsers and devices in viewing your site. This means that people are using mobile devices and other devices to view your website – not just desktops. This is the reason why you should make your website more presentable and convenient to your visitors – make your website responsive so that your viewers can view and browse your website conveniently.

• It’s Too Difficult to Maintain.

It is true that making changes to responsive websites can take a little more work and time than changing stuff on a regular website. But that doesn’t mean that it is very difficult to maintain. You just need to plan ahead and make sure that you are sure about the things that you want to include on your website so that you can save more time and resources in the long run.

It is not bad to make changes to make your website better; just make sure that you plan carefully.

• My Site’s Visitors have Different Expectations.

Yes, people have different expectations on websites depending on the device that they are using. Responsive websites are not substitute to mobile sites; they are websites created to make the browsing experience of Internet users more comfortable. But that doesn’t mean that you cannot use responsive websites to introduce your content to your mobile viewers. If you want to create a mobile site, then it is fine. But you can also use responsive websites to present your content and your company the convenient and pleasant way.

There are so many aspects of a web site that can decrease or boost your search engine rankings. Each web site is as unique as DNA and as such, will react differently to different marketing treatments.

What are these different factors that go into your SEO Pricing and your web site’s ranking? Here is a list of the most important aspects:

1. The State of Your Site Prior to the Optimization – Your web site can have many different attributes that contribute to its ability to rank well or not so well. Your site’s PageRank for example, if your PR is a 0/10 or 1/10, it’s going to take a lot longer and a lot more work to get your site ranking well. If your site is poorly designed, contains frames or is written entirely in Flash, a lot of work will be required to redesign your site so that it is search engine friendly. If your site has very few incoming links, a fair amount of link development will have to be done in order for you to see the rankings and traffic you’re after. A web site that has been around for a while and developed its PageRank, has a search engine friendly design and obtains links on a frequent basis, will be able to reach top positions much faster than other sites, once an optimization campaign is under way.

2. The Keywords You Are Targeting – Some keywords are less competitive than others. If you search Google for a keyword or keyword phrase, you’ll see at the top of the results how many web pages are listed in those results. That is the amount of web sites that are competing with yours to reach top page placement for that keyword or keyword phrase. For example, the keyword phrase “web design” has approximately 303 million web pages listed in the results.

This is why you must choose keywords wisely. With tools such as wordtracker.com, you can find out approximately how many searches are performed for a given keyword or keyword phrase. The more competitive those keywords are, the higher the cost will be to optimize your web site and the longer the optimization will take.

3. The Size of Your Target Market – If your site is targeting a global market, it will take a lot more effort to reach the top ten search results than if your site is targeting a regional market. It also depends on what sort of market you’re targeting. If your site sells a product that only a small group of people will be interested in purchasing, your site will be optimized easier than if the product or service appealed to the global population. For instance, the keyword phrase “real estate” will require a lot more effort to reach top page placement for than “real estate canada” and even “real estate vancouver”.

4. Competitor Sites’ SEO Campaigns – You might find that once your optimization campaign is under way, your site jumps and slips and jumps and slips several times. This can be due to many things, but the one we’ll look at is your competitors’ sites SEO campaigns. If your competitors are aggressively optimizing their own sites for search engines, they can also be achieving new rankings and displacing your site. This brings us to our 5th and final point…

5. Your Own SEO and Link Development Campaign – Your own link development and SEO campaign should be thorough, covering all the aspects of a well optimized site and utilizing all your resources for obtaining incoming links. If your SEO campaign isn’t approached properly, your competitors can surpass you in the rankings easily. You must be aware of your competition and adjust your efforts accordingly.

As you can see, there are many, many things that make your site unique in the services it requires. Some sites can reach top page placement by just changing a title tag, while others wait 6 months to even be listed on Google. The bottom line is, educate yourself, ask questions, choose the right SEO company and be patient. In time, your top page placement will come.

For more information about what could be affecting your website ranking, feel free to contact us at get a free report about your website.