Where your profile can appear

An accurate profile can help your business appear in Google Search and Maps when people look for relevant services nearby. It gives potential customers a quick route to your website, telephone number, directions, opening hours, photographs and reviews.

Build a trustworthy listing

  • Use your real-world business name and the most accurate primary category.
  • Keep the address or service area, phone number, website and hours consistent.
  • Add authentic photographs and clearly describe the services you provide.
  • Invite genuine customers to leave reviews and respond professionally.
  • Review suggested edits and keep holiday hours current.

Business Profile and website SEO work together

The profile is not a replacement for a strong website. Your service pages explain expertise in depth, while consistent contact details and locally relevant content help customers and search engines connect the website with the business.

Avoid shortcuts

Do not add keywords to the business name, create duplicate locations or publish misleading reviews. These tactics can confuse customers and risk profile suspension.

Measure the right actions

Track calls, website visits, direction requests and qualified enquiries. Local visibility is valuable when it produces meaningful customer actions, not merely profile views.